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PayPal Ubiquity Campaign
The goal with this campaign was a simple one: let people know just how widely accepted PayPal is. To help explore this idea, we teamed up with our friends at Calabash Animation (based in Chicago) on a six-spot campaign. Each category in the campaign presented a wide variety of unique technical and artistic challenges over the course of its two-month production. Check out each spot below!
Concept & Design
One of the first steps was to figure out the overall design aesthetic in regards to character’s and their environments. These were provided by Calabash as a series of sketches exploring character designs and color palettes.
Animation
The animation took part in two phases. Calabash provided all the hero character animation which we incorporated into our scene files. Next, we set up cameras and blocked out the rough layout and timing with simple geometry. Some spots featured thousands of characters, so we took the approach of populating our scenes using one character to get approval on all of the motion before adding in all the variation.
Lighting & Rendering
The animation took part in two phases. Calabash provided all the hero character animation which we incorporated into our scene files. Next, we set up cameras and blocked out the rough layout and timing with simple geometry. Some spots featured thousands of characters, so we took the approach of populating our scenes using one character to get approval on all of the motion before adding in all the variation.
Credits
Client: PayPal
Agency: Walrus
Campaign: Ubiquity
Design & Character Animation: Calabash Animation
Animation, Lighting & Rendering: Run, Kick, Shout!
Directors: Wayne Brejcha
Campaign: Ubiquity
Design & Character Animation: Calabash Animation
Animation, Lighting & Rendering: Run, Kick, Shout!
Directors: Wayne Brejcha
Creative Directors: Erik Jensen, Nick Hopkins
Executive Producer: Sean Henry
Production Manager: Diane Grider
Lead Animator: Jeff Mika
Animation: Nick Hopkins, Erik Jensen, Brody Davis, John Filipkowski
Character Animation: Jeff Mika, Jimmy Wasion, Nick Oropeza, Levi Ames, Sydney Leining, Nathan Tungseth, Kristen Rhee, Corey Stisser, David Brancato
Lighting & Rendering: Nick Hopkins, Erik Jensen
Animation: Nick Hopkins, Erik Jensen, Brody Davis, John Filipkowski
Character Animation: Jeff Mika, Jimmy Wasion, Nick Oropeza, Levi Ames, Sydney Leining, Nathan Tungseth, Kristen Rhee, Corey Stisser, David Brancato
Lighting & Rendering: Nick Hopkins, Erik Jensen
